Exclusive leads
Exclusive cleaning leads, and what that is worth
Every lead goes to one company and is never sold again. We also cap how many cleaning companies we work with in each metro. Both cost us revenue on purpose, and here is the arithmetic that makes it worth it to you.
In short
An exclusive cleaning lead is delivered to a single contractor and never resold. Shared leads are sold to three to five contractors at once, which turns the sale into a price auction and cuts both close rate and contract margin. Buzzed Leads delivers exclusively and additionally caps how many cleaning companies it works with per metro.
- Recipients per lead
- One. Never resold, at any later date.
- Metro cap
- Limited contractors per market, disclosed up front
- Typical shared lead
- Sold to 3–5 contractors at once
- Effect of sharing
- Lower close rate and lower winning margin
- Verification
- Exclusivity is written into the client agreement
- If breached
- Replaced or refunded under the guarantee
What sharing actually costs you
The damage from a shared lead is not that you sometimes lose. It is that winning gets more expensive too.
Against four other bidders, two things happen at once. Your odds of winning any given building drop toward a fifth. And because everyone knows they are one of several quotes, the conversation moves to price before it reaches scope, so the winner is whoever cut deepest. You pay twice: once in leads you lose, once in margin on the ones you win.
| Shared lead | Exclusive lead | |
|---|---|---|
| Contractors quoting | Typically 3–5 | One |
| What the conversation is about | Price | Scope and reliability |
| Your leverage on terms | Little | Normal |
| Margin on a win | Compressed by bidding | Whatever you can justify |
| Cost per lead | Lower | Higher |
| Cost per contract won | Usually higher | Usually lower |
Why we also cap each metro
Per-lead exclusivity alone is not enough. If a provider signs eight cleaning companies in one city, they are all fishing the same pond — and eventually two of them get sent different contacts at the same property group.
So we limit how many cleaning companies we take on in each metro, and we tell you your market's status before you commit. If it is full, we say so. That costs us revenue every month and it is the only version of exclusivity that survives contact with a real market.
How to check a provider's exclusivity claim
Almost everyone selling leads uses the word. These four questions separate the ones who mean it.
- Is exclusivity in the written agreement, or only on the website? Ask to see the clause before you pay.
- Does exclusivity expire? Some providers resell a lead after 30 or 90 days. Ask directly.
- How many cleaning companies do you currently serve in my metro? A provider unwilling to answer has an answer you would not like.
- If the same building comes back through a different form fill, who gets it? The honest answer is you do, or nobody does.
It means the lead is delivered to one cleaning company and no other contractor receives it — not at the same time and not resold later. It is worth checking both halves of that, because some providers describe a lead as exclusive but resell it after a 30 or 90 day window.
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